TO GIVE primacy to the human and spiritual, rather than the material
values of life.
TO ENCOURAGE the daily living of the Golden Rule in all human
relationships.
TO PROMOTE the adoption and the application of higher social,
business, and professional standards.
TO DEVELOP, by precept and example, a more intelligent, aggressive,
and serviceable citizenship.
TO PROVIDE, through Kiwanis Clubs, a practial means to form enduring
friendships, to render altruistic service, and to build better communities.
TO COOPERATE in creating and maintaining that sound public opinion and
high idealism which make possible the increase of righteousness, justice, patriotism, and
goodwill.